[ 01 ]
Short-form video is the new menu photo
Reels, TikToks, vertical video shorts on Google Business — short-form video is now the single fastest-growing source of new diners for Melbourne restaurants. Photography still anchors the menu, but reels anchor the discovery.
[ 02 ]
AI search visibility is the new SEO
Customers are increasingly asking ChatGPT and Gemini "where should I eat tonight in Brunswick" instead of typing it into Google. Your restaurant has to show up in AI-generated answers — and that's a new game.
[ 03 ]
Hyperlocal Google ads
Suburb-level targeted Google ads, with hyperlocal photography and menu-specific landing pages, are outperforming generic ads by 2–3x in 2026. Operators investing in suburb-level marketing infrastructure are winning.
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