Home/Restaurant Marketing Score
Melbourne · VIC
Free scorecard · 2 minutes · Honest result
How well is your
restaurant marketed?
Eight honest questions across Google, photography, website, social, delivery apps, reviews, paid ads and email. We score you 0–100 and tell you the exact 2–3 things that would lift the score most.
What this scorecard measures
Eight visual and discovery channels — weighted by how much they actually drive trade.
Every Melbourne restaurant's marketing breaks down into a handful of measurable signals. Get any one of them wrong and orders leak out. This scorecard checks:
- · Google Business Profile completeness — cover photo, interior, exterior, dish photography, hours, menu link, recent updates.
- · Delivery app photo quality — Uber Eats, DoorDash and Menulog thumbnails to platform spec, every dish photographed, white-balance consistent across the menu.
- · Website imagery — hero shot, menu page photography, venue ambience, freshness (under 18 months old).
- · Social media visual consistency — Instagram grid coherence, brand colour palette held across posts, recent activity (last 30 days).
- · Reviews — Google rating, recency of newest review, response rate on negative reviews.
- · Paid acquisition — whether you're actively running Google Ads or Meta Ads for suburb-level discovery.
- · Email + retention — capture mechanism on your website, frequency of comms to past diners.
Eight questions
Be honest.
It only takes 2 minutes.
Google · 14 pts
Is your Google Business Profile fully filled out (cover, interior, exterior, dishes)?
Photography · 16 pts
Do you have professional photos of every dish (not phone snaps)?
Website · 12 pts
Does your website load in under 3 seconds on mobile and clearly show how to book?
Social · 12 pts
Do you post original photo/video content at least twice a week?
Delivery · 14 pts
Is your Uber Eats / DoorDash menu fully photographed and consistently lit?
Reviews · 10 pts
Do you have a system that asks satisfied diners to leave a Google review?
Paid ads · 12 pts
Are you running paid ads (Meta or Google) with measurable conversions?
Email / CRM · 10 pts
Do you collect customer emails and send at least one promotional message a month?
0 of 8 answered.
Also offered · One photographer, one library
Other ways we shoot for Melbourne hospitality.
Menu Photography
Full-menu image libraries — built for Uber Eats, your website and Google.
Food & Beverage
Hero plates and signature dishes for marketing, launches and editorial.
Google Business Photos
Cover, interior, exterior and dish photography sized for Google Maps.
Brand & Campaign
Multi-frame campaigns for openings, PR, franchise rollouts and editorials.
Photography fix first · Highest ROI
Most venues lift their score
with photography first.
If your score is below 65 and the 'photography' or 'delivery' question scored no, that's almost always the highest-ROI fix to make first.
Request a shoot quote