[ 01 ]
The 3 frames every burger menu needs
Frame 1 — side-on hero. Bun-stack, sauce drip, lettuce snap. The 'thumbnail' image on Uber Eats.
Frame 2 — top-down combo. Burger, fries, drink. The cross-sell frame for combo upsells.
Frame 3 — bite or cheese-pull. The action moment. Used for hero website spots and Instagram ads.
[ 02 ]
Why side-on wins on delivery apps
Uber Eats thumbnails are tiny. Side-on burgers are immediately recognisable — sauce drip and stack height read in a 60px thumbnail. Top-down burgers look like meatball subs in the same crop.
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