Cuisine · 5 min read

Burger photography for Melbourne Uber Eats — the side-on hero rule

Burger restaurants live or die on Uber Eats. Here's the photography framework that lifts orders.

Burger photography for Melbourne Uber Eats — the side-on hero rule

[ 01 ]

The 3 frames every burger menu needs

Frame 1 — side-on hero. Bun-stack, sauce drip, lettuce snap. The 'thumbnail' image on Uber Eats.

Frame 2 — top-down combo. Burger, fries, drink. The cross-sell frame for combo upsells.

Frame 3 — bite or cheese-pull. The action moment. Used for hero website spots and Instagram ads.

[ 02 ]

Why side-on wins on delivery apps

Uber Eats thumbnails are tiny. Side-on burgers are immediately recognisable — sauce drip and stack height read in a 60px thumbnail. Top-down burgers look like meatball subs in the same crop.

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