[ 01 ]
The 12-month baseline
Most restaurants should plan a full menu reshoot every 12 months at minimum. That handles seasonal menu changes, brand evolution and the natural staleness that creeps into a photo library.
[ 02 ]
When to reshoot sooner
Menu refresh — every time you add 5+ new dishes, reshoot the new dishes and any signatures that got an updated plating.
Brand refresh — new logo, new colour palette, new positioning. Your photography should match.
Uber Eats decline — if you're losing rank on Uber Eats, photography is one of the first levers to test.
[ 03 ]
When to reshoot less
Fine dining tasting menus that change quarterly — most diners want to see signature plates, not the current quarter's specials. A 18–24 month cycle works.
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