[ 01 ]
Why Uber Eats photography is different
Uber Eats menus are graded by the algorithm based on image quality, completeness and consistency. Menus with strong photography rank higher in suburb-level searches — and the difference between rank 4 and rank 1 can be 30–40% more orders.
More importantly, Uber Eats crops your images square. Landscape photos get auto-cropped badly. Tall portraits lose context. Square-native shooting is the only correct approach.
[ 02 ]
The 4 rules of Uber Eats photography
1. Square (1:1) crop with generous off-pan margin. The algorithm sometimes recrops further — leave room.
2. Consistent white-balance across the entire menu. Inconsistent photos make the menu look unprofessional.
3. Every dish photographed. Un-photographed items are skipped 40% more often.
4. Hero items at the top of the category. The first photo in a category decides whether the customer scrolls further.
[ 03 ]
What we deliver for Uber Eats
Square (1:1) crops of every dish, white-balance matched across the menu, and a parallel 4:5 set for your other channels.
Hero ranking suggestions — which dish should appear first in each category, based on what photographs strongest.
All files named to match your Uber Eats POS export, ready to upload.
Talk to a Melbourne photographer
Need a hand putting this into practice?
We shoot menus, venues and campaigns for Melbourne hospitality — every week, all over the city. One call, one quote, one shoot day.
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