[ 01 ]
The Google-first reality
When someone searches "Indian restaurant Footscray" or "brunch Brunswick", Google shows a Maps panel first. Three results. Each with a photo. The customer decides which restaurant to visit based on those three photos — not on your website.
Google Business Profile photos are also the single biggest local SEO lever you have. Profiles with weekly fresh photos rank significantly higher than dormant ones.
[ 02 ]
The 5 photo categories Google actually uses
Cover photo — your one-shot first impression. Should be the hero of the venue.
Interior — the room your customer will walk into. Daylight where possible.
Exterior — frontage and signage. Helps with way-finding.
Food — at least 10 hero dishes. Updated quarterly.
Team / behind-the-scenes — humanises the profile and improves dwell time.
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