[ 01 ]
Menu photography
Menu photography is the practical, high-volume version of food photography. The brief is consistency: every dish on your menu shot in the same lighting, same styling, same crop, so the menu reads as a unified library on Uber Eats, your website and Google.
Per-dish style: clean, honest, lightly styled. Customer should see exactly the dish they'll receive.
[ 02 ]
Food photography
Food photography is the editorial, hero-led version. The brief is mood: deep depth-of-field, sculptural styling, signature plate as the centrepiece. Used for website heroes, marketing campaigns, magazine features and brand collateral.
Per-dish style: cinematic, deeper, more styled. The plate is the protagonist of the frame.
[ 03 ]
Which do you need?
Most restaurants need both — but in different ratios. A new opening might need 90% menu photography (full library) and 10% food photography (3–5 signature heroes for the website). An established restaurant doing a refresh might be 60% food, 40% menu.
Talk to a Melbourne photographer
Need a hand putting this into practice?
We shoot menus, venues and campaigns for Melbourne hospitality — every week, all over the city. One call, one quote, one shoot day.
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